The Right Time to Upload TikTok – If you are trying to grow your TikTok following, you may be wondering, “When is the best time to post on TikTok?”
But this is a difficult question to answer – because the TikTok app is moving fast. In terms of algorithms, systems and so on.
The platform now has 800 million active users worldwide – and counting. Generation Z who use this platform have become global stars overnight. And the TikTok trend is moving at an incredible speed in various countries, one of which is Indonesia.
As a result, TikTok’s growth tactics are constantly changing and evolving.
Still, a little strategy is better than no strategy, right? Especially when you can help increase engagement and grow your following by sharing content when most of your audience is online.
In this article, we will share with you the latest research on the global best times to post on TikTok. You’ll also learn how to use TikTok analytics to find the best times to post on TikTok for your audience.
It sounds good? Let’s watch until the end, And happy reading, friends, KepoWin
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When is the right time to upload TikTok this year?
In general, the global best times to post on TikTok are 6 to 10 a.m., and 7 to 11 p.m., in West Indonesia Time (WIB).
The Influencer Marketing Hub studied more than 100,00 posts to answer the question, “When is the best time to post on TikTok?”
They find the best times to post every day of the week. The following results are written in West Indonesian Time (WIB):
- sen : 06.00 / 10.00 / 22.00
- Cell : 2am/4am/*9am
- Wednesday : 07.00 / 08.00 / 11.00
- thurs : 9 am / * 12 pm / 7 pm
- friday : * 5 am / 1 pm / 3 pm
- Saturday : 11am/7pm/8pm
- Sunday : 7am/8am/4pm
(*Times marked with an asterisk offer a very high engagement rate.)
The study found that engagement rates were highest at 9 a.m. on Tuesday, 12 p.m. on Thursday, and 5 a.m. on Friday.
Here’s a visual illustration to make it easier to understand the global best times to post on TikTok in 2022:
Remember, these times are in West Indonesia Time (WIB). So you should use a conversion tool to find out the best time to upload a video on TikTok where your audience is.
But how do you know exactly where your audience is? Keep reading this article to find out.
The Right Time to Upload TikTok
The Right Time to Upload TikTok is an excellent place to start. But the truth is, every creator, influencer, or brand will have a slightly different best time to post on TikTok.
Why? Every creator and follower is different! The location, interests, age, and gender of your target audience will all play a role.
So, if you’re looking to increase your competition and you’re serious about finding the best times to post on TikTok, there are a few ways to do it – and this article will show you how.
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How to Find the Right Time to Upload TikTok
TikTok provides a way to find lots of info about your content and followers – where is this info? In TikTok analysis.
While not an exact science, everything you need to know the best time to post a TikTok video is shown in your account analytics – including detailed information about when your audience is most active.
So, how can you access TikTok analytics?
Step 1: Get a Pro Account to Access TikTok Analytics
Before you can view your analytics, you’ll need to upgrade to a TikTok Pro account – it only takes a minute.
Let’s run how to get a TikTok Pro account, step by step.
- First, tap on the three dots that show the menu at the top right of your profile.
- Next, tap on “Manage my account”.
- From here, tap on “Switch to Pro Account” to start the process.
- Choose your account type and follow the instructions to complete the process.
Once done, you will be sent back to your account menu, and you will receive a notification clarifying that you have upgraded to a TikTok pro account.
At this stage, you will be able to see the new menu item which is Analytics!
Step 2: Familiarize yourself with TikTok Analytics
Before continuing, let’s take a moment to understand analytical tools.
In the analytics section, you will find three tabs:
- Overview : This tab provides a broad overview of your video views, followers, and profile views.
- Content : Here, you can find metrics for your posts, such as views, likes, comments, and average watch time.
- Followers: This tab lets you find information about your follower growth, what content they use, and where they are.
Step 3: Locate Your Audience
The best time to post on TikTok mainly depends on the location of your audience. So that’s what we’re going to examine first.
Go to the Followers tab and scroll down to see the top regions. This section makes it easy to learn where your follower base is.
Once you know where most of your followers are, you can use the best times to post videos on TikTok to predict when your audience will most likely be online.
Step 4: Find When Your Followers Are Most Engaged
You can gain more insight into the best times to post on TikTok by identifying when your audience is most engaged.
To do this, go to the Followers tab and scroll down to see the activity of your followers. So there it is stated when your followers want to see the videos you have
This information can help you identify the best times to post TikTok videos to maximize engagement.
Step 5: Change Shown Time to Your Time Zone
All information in TikTok analytics is logged in Coordinated Universal Time.
As a result, you’ll need to change the hours when your followers are most active to the time zone your audience is in.
Let’s run an example of how to do this
Let’s say TikTok shows that your follower activity spikes between 4pm and 6pm. If your audience is mostly based outside Java, you can use several tools to find out that the best time to post on TikTok is 6pm to 9pm.
Step 6: Learn From Your High-Performing Content
Now, let’s take a look at your highest performing content to continue to hone in on the best times to post on TikTok.
To get started, tap “Content” at the top of the TikTok analytics page. Here you will be able to see how your posts have performed over the last seven days.
Scroll down the page to see your trending videos, then tap the post to see more details.
For each post, you will be able to see how many views, likes, comments and shares it received. You’ll also find out the average watch time and where the views of the post are coming from.
Step 7: Track Your Content Performance Over Time
It’s hard to reliably spot patterns in your TikTok analytics. Any decision you make is bound to be a little inaccurate and involves some guesswork.
What’s more, the app only shows content for the last seven days and deletes analytics data only after 28 days.
So, if you really want to find the best times to post on TikTok, you need to be a little scientific.
How? Reporting.
This can take a little time, but it’s a simple process. All you need to do is create a Microsoft Excel or Google Sheet and enter the data for each of your posts.
Here is an example of how it looks:
Over time, this information can become very valuable. You can sort this information by view or region and use it to find the best time to post on TikTok.
You can also use this information to find out what types of content are performing best.
For example, you might notice that your comedy clips are performing really well, and your dance clips seem to get the fewest likes. In this case, you can go back to watching dance clips and focus on producing more comedy clips to grow your following.
Step 8: Check Out Other Platforms
Do you have an active audience on other platforms like Instagram or YouTube? Are you producing similar content for the same target audience?
If so, you can use your other social media accounts to help you figure out the best time to post on TikTok. Just go to your other account and see the analytics.
To learn more, check out our analytics guide on media such as Instagram , YouTube , Facebook , and Twitter .
Best Time to Upload Video on TikTok in 2022
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According to the Influencer Marketing Hub, in general, the global best times to post on TikTok are 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m. West Indonesia Time (WIB)
However, the best times for each content creator will be slightly different.
Here’s a quick summary of the steps you can take to find the best times to post TikTok videos to maximize audience engagement:
- Get a TikTok Pro account to get access to analytics about your content and followers.
- Find out where your audience is on the Followers tab.
- Change the global best time to post on TikTok to your audience’s time zone.
- Find when your followers are most engaged under the Followers tab. Then change the time registered on TikTok to your audience’s time zone.
- Check out post analytics under the Content tab – is there a pattern for videos that performed well when posted at any given time?
- Track your video performance over time to identify trends that tell you the best times to post on TikTok.
- If you have an engaged audience on other platforms like Instagram or YouTube, take a look at the analytics to see if they can tell when your target audience is most engaged on social media.
Have you found a specific time to post on TikTok that works best? Let us know what you think in the comments below!
The final word
So, that’s a brief discussion that we have summarized in this article with a discussion of the theme, namely the title The Right Time to Upload TikTok
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Yes, I hope this summary can be useful for all of you in a brief discussion. And see you in the next summary episode or article. Warm greetings from the KepoWin Team
