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What are the Criteria for Using Language in Advertising
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Explain the Four Criteria for a Good and Correct Advertising Language
Advertising without ads is an integral part of business, our business is unknown to many people, so we are stuck in one place and not growing anywhere.
A good company is a product that is widely used, so our products become a complete necessity for the daily needs of customers.
The profitability of the products sold in the market comes not only from us, but also from investors, profits and capital who want to invest in the faster development of our products.
When so many customers who buy the products or the products we sell see ads that can be advertised on YouTube, Instagram, Twitter and Facebook, we wonder how to make good and accurate ads.
Basically what we need to know is we need to know what subject we should include in our product.
Peanut Advertisement Example Some peanut readers are well known to have become a habit and user need, so we should familiarize ourselves with the interesting topic of peanuts to enjoy the peanut samples we have seen in the past. Ball.
We have developed a theme for these and others to present colorful visuals and designs that will grab the attention of customers who see our product advertisements.
Most often it is an advertisement for our product. This method is useful for promoting our products.
Here in one of our themes we have set the correct ad language without a well structured language.
Many of us edit images to show that advertisers are using profanity, which is why our products aren’t for sale.
This is the same language we use in our advertisements to sell our advertising market, because in this language the clients who view or view our advertisements understand all the languages we offer.
Use Command Sentences
The first thing we know is that we all need to use command phrases, command phrases mean to get our customers to buy our products.
For example, “buy a bouquet of dark chocolates” when we encourage our customers to buy our products in an interesting or complex order, for example. Lastly, we develop the products we sell.
Use concise and clear language
In advertising, we are ready to tell consumers quickly about the products offered, because the use of very complicated or detailed words saves customers time.
We need attractive and easy-to-understand language to keep these users from buying our products, brochures and postcards.
If current users read it first, they will immediately understand the ad, and finally our product can be released in clear and concise language.
Use Words That Do Not Discriminate Consumers.
You see, we can’t make advertisements that are only used by certain circles except for drug advertisements, because the advertisements that appear most often at number 3 are cosmetics.
Because in cosmetics, you have to be very careful with the cosmetics used to promote the product, for example:
When the ad mentions yellow skin and people who want to buy our product but want dark skin, know that this product is not for me because they think it is only suitable for white skin.
You really have to treat the chosen word differently when the word white is on and there are many skin groups: light skin, dark skin, black skin, etc. buy the product because this product is suitable for people with different skin tones. Clear.
The characteristics of Electronic Media Advertising Language are
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