www.rancakmedia.com – The current Pandemic outbreak has resulted in changes in citizens’ spending steps. The trend of online shopping is increasing, including shopping for necessities every day.
Tokopedia responded to this shift with the presentation of TokoMart. This particular page is equipped with geo-tagging technology to make it easier for users to find the closest store from their position.
At TokoMart, Tokopedia users can shop for daily necessities, basic needs, drinks and various other household needs.
“During 2022, the F&B group is one of the most popular groups on Tokopedia. In fact, business transactions have increased 3 times compared to the period before the outbreak,” said Hartawan Lesmana, Senior Lead at Tokopedia Merchant Development.
“Products such as eggs, fish, instant noodles, tea, honey, and local coffee are most sought after in the community,” he explained.
Hartawan explained, Tokopedia works together with partners in several areas that offer household, wholesale and wholesale products.
“The great interest of the people moved us to introduce TokoMart. We work together with various vital partners, in this case several business practitioners in Indonesia, starting from Hypermart, LotteMart Indonesia, Sayurbox to several local MSMEs from various industries to offer more and more. more than 200,000+ product options on the Tokomart website,” Hartawan responded.
He added that the arrival of TokoMart could help several business practitioners reach their customers. The development of geo-tagging prioritizes sellers who are closest to consumers’ homes to make it easier for business actors to optimize marketing.
In the first step, the development of geo-tagging will be applied to Tokomart partners in the Greater Jakarta and Bandung areas. Hartawan explained that Tokopedia will continue to add places so that this facility can be used by all Indonesian citizens as soon as possible.
He explained, apart from getting cheaper shipping costs, residents can enjoy other value-added services every day so that shopping is more economical. For example, flash sales, cash back, and discounts of up to 50%. There is also free transportation for various types of transportation.
“Tokopedia will continue to be committed to #SelaluAdaSelalubisa” to work together with vital partners to bring a more complete, simple, and economical shopping experience for residents. This joint effort can accelerate the adoption of a digital basis for as many businesses as possible while the economy recovers,” said Hartawan.
Hartawan explained that by using the search field on Tokopedia, residents can connect to TokoMart to get the products they need.
