SilverQueen is a popular snack among Indonesian people. Why is SilverQueen mixed with cashews. The brand has advantages that match chocolate with cashews.
Silver Queen became President Soekarno’s best chocolate. Maybe he tried it before the KAA, until Chuang received orders on a large scale at the big event.
Burmese owner Ming Chee Chuang chose cashews as a chocolate combination because of his own development. At that time, he was trying to maintain his efforts because he could not participate in the Banteng program which was held specifically for traditional citizens by the Indonesian government.
On the other hand, the combination of cashews in SilverQueen is perfect for making chocolate bars. At that time, chocolate bars were really difficult to make because there was no technology to prevent them from dripping when displayed in some shops because of Indonesia’s hot tropical weather.
It took Chuang decades to come up with a modern way to add chocolate bars with cashews and make them taste better.
He went to Amsterdam, the Netherlands to study at the CJ Van Houten chocolate factory, which changed cocoa into finished chocolate.
why silverQueen combined with cashews. In short, SilverQueen grew and became more famous. Chuang is getting older and the changes in the company he owns must be passed on to the next generation.
The leadership team had to be passed down from Chuang to his sons John and Joseph. In his hands, the business grew until a new company was built in 1984 called Petra Food which is headquartered in Singapore
This company is part of PT Perusahaan Industri Ceres with other favorite products and brands such as Delfi, SilverQueen, Ritz, Selamat Biscuits, Chunky Bar and Ceres’ chocolate sprinkles (Meises).
The SilverQueen market continues to grow around the world. According to the company’s official website, the business has now expanded to Singapore and has established trade ties with several countries such as the Philippines and Malaysia.
Its products, including SilverQueen, have been marketed in more than 10 other countries including Thailand, Brunei, India, South Korea, and Vietnam.
