The COVID-19 pandemic has changed the behavior of Indonesian people in shopping. E-commerce sites are experiencing an increase in traffic. Likewise, new vehicles are launched by virtual launching. While the market for buying and selling used cars online also markets products via online applications. The reason is of course health protocols or procedures to prevent the spread of the new type of Corona virus.
However, the research results lifepal shows that there has been a decline in visits to used car buying and selling sites, along with the outbreak of the COVID-19 pandemic.
The samples used were traffic data from eleven sites, namely Seva Places Mobil Online, Seva.id and Olx.co.id, Carsome.id, Caroline.id, Oto.com, Carmudi.co.id, Mobil123.com, Garasi. en, Momobil.id, Rajamobil.com, Cintamobil.com.
Also read: At Seva.id Buying a New Car Is Easy and Comfortable
Then, a few months into the pandemic period, since September 2022, the traffic of these sites began to record growth in visits, although the downward trend had not yet started.
Then, the impact of the Corona virus in the automotive sector was also felt by the industry. In order to survive, the automotive industry uses various means, from online promotions to requesting a new car tax cut from the government.
However, the discourse for zero percent tax assistance to the automotive industry was not approved. On the one hand, if this decision is enforced, the used car market will continue to run aground.
Appeal physical distancing which has been echoed since March 2022 has in fact triggered an increase in the number of car offers, especially in used conditions.
Data on the number of cars with various conditions offered on online motor vehicle sales sites has continued to decline since the beginning of the transition period, June 2022. However, compared to the pre-pandemic period (January-February 2022), car deals, both used and new, are generally still relatively low. higher.
Car Sales Start to Rise
Graph data from the Association of Indonesian Automotive Industries (Gaikindo) explains that the COVID-19 pandemic has had a significant impact on car sales. Seen in April 2022, car sales fell from previously reaching 76,811 units for March 2022, to only 7,868 units in April.
The sales trend continued to fall to a low peak in May 2022 with only 3,550 units. After May 2022, sales gradually continued to increase until in October 2022, sales reached 49,043 units.
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Car Buying Sites Still Having Traffic Drops
The COVID-19 pandemic that has been rolling since early March 2022 in Indonesia is also predicted by many parties to trigger a decrease in the number of visitors to buying and selling cars. The reason is, it is believed that there are still many people who will hold back on buying a vehicle in the midst of a pandemic.
But in October 2022, based on the data, Seva Places Car Online showed a slight increase compared to the previous month, namely in September 2022.
