It is rumored that the launch of Apple's OLED iPad Pro family will occur next March. But, there's bad news! Apparently, Apple has cut orders for OLED display panels by up to 30 percent. Wow, why? A leaked supply chain report from Patently Apple hints at a less bright future for the iPad Pro OLED. Its display panel orders were reduced, impacting Apple partners such as LG, TSMC, Foxconn, and Novatek Microelectronics. Initially, it was estimated that Apple would order 10 million OLEDs for the 11-inch and 12.9-inch iPad Pro, but the figure dropped to 7-8 million.
Even so, this decline is not too significant for Apple. The thing is, the previous generation iPad Pro is still available at regular discounts, not to mention more affordable options. But, LG will suffer the most from these cuts. Orders fell from 6 million to 3 million. Samsung, another Korean supplier, still maintained the 4 million figure.
iPad Pro OLED Threatened, Orders Cut by 30%, Here's the Reason!
There are several reasons behind Apple's move. An industry source commented, “Apple is reducing initial supplies of OLED panels for iPads, perhaps because it is concerned about initial demand. Although the exact price of the product has not been determined, it will most likely be more expensive than the existing LCD version of the iPad.”
Previously, analyst Ming-Chi Kuo stated that Apple was also cutting orders for M3 chips due to declining demand for various iPad models. Unfriendly global economic conditions are indeed making things difficult for consumers and companies. Moreover, it is rumored that the new OLED iPad Pro family will be priced starting at a fantastic $1,500. The display technology may be cutting-edge, but praise from the CEO of Display Supply Chain Consultants, Ross Young, means nothing if Apple can't sell it in sufficient quantities.
Let's just monitor how successful the launch of the next iPad Pro will be. The last few quarters have given a signal that Apple's hardware business, especially tablets, is not very bright. It looks like we will hear the same story again in the next few months.
Hopefully this effort to reduce OLED orders doesn't hurt the overall performance of the upcoming iPad Pro launch. Let's wait together to see the extent of market acceptance of Apple's latest innovation.
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