www.rancakmedia.com – The iPhone 12 mini is not as good as Apple expected in terms of sales. A new report says the company is limiting planned production for the phone. The Cupertino-based tech giant is reportedly slashing orders for all iPhone models by about 20 percent, mostly for the iPhone 12 mini.
Other phones in the iPhone 12 series have done quite well. In January of this year, it was reported that sales of the iPhone 12 model exceeded that of the iPhone 11.
According to the Nikkei report, Apple is currently targeting production of around 75 million iPhone units, less than the 80 to 90 million previously claimed. However, the 75 million figure is “slightly higher than iPhone shipments in the same period last year,” the report said. Citing sources, the report said Apple plans to build 230 million iPhone phones by 2022.
According to reports, Apple is reducing production of the iPhone 12 Mini model for the first half of this year due to disappointing sales. The company is expected to cut production of all iPhone models by about 20 percent. Most of these devices are iPhone 12 mini.
The report adds that several suppliers have been asked to temporarily stop manufacturing components for the iPhone 12 mini.
In January this year, there were reports of slow sales for the iPhone 12 mini. A report last month citing a JP Morgan supply chain analyst said Apple could stop production of the iPhone 12 mini until the second quarter of 2022.
Around the same time, Counterpoint analysis found that the iPhone 12 mini accounted for only five percent of total iPhone 12 series sales in the United States.
On the other hand, a report last month claimed that an iPhone 13 mini (or iPhone 12s mini) could be planned as part of Apple’s 2022 smartphone lineup.
It’s worth noting that Apple hasn’t officially shared any plans to end production of the iPhone 12 Mini or any information about the iPhone 13 Mini.
Thus, the information we have received from a trusted source.
