In this article, we briefly explain how to create a product catalog on WhatsApp. At this year’s F8 event, Facebook announced that it would introduce a feature “Product Catalog” on WhatsApp Business. And now, it has finally reached several countries including India, US, Brazil, UK, and our country Indonesia.
And if you are a WhatsApp Business user then you can start cataloging the products and showcase them on your profile, attract potential customers, and let them contact you to buy them. The product that you add in your catalog contains the URL, title, description, price and product image.
WhatsApp’s new “Catalog” feature is nothing but a mobile storefront for small shops and businesses. By simply browsing a business owner’s profile, people can now find what they want and even want to buy. This used to be a painstaking job before because as a shop owner, you had to send pictures and product details one by one to one or more buyers who were interested in your store. Now, people can only browse the products that you have in your profile and place an order and you can even direct them to your online store too.
How to Create a Product Catalog on WhatsApp
This “Catalog” feature of WhatsApp will be very useful and it is very easy to create such a catalog too. You can catalog products in the same way as you create stories/status. To create a product catalog, you need a product image to be displayed on your profile, a short description and a link.
You can create a catalog from “Business Arrangement” and then you are ready to create catalog. Create your first catalog there by adding the products you want. For each product, you can add various details there and upload them. If you add long description and URL in product details, then first- firstly your catalog need to be verified.Because there are some rules to add products in catalog so Whatsapp verifies it first before publishing it to your profile.
Overall, this is a very nice feature that Facebook has added to WhatsApp. I like the terms and conditions which clearly state that you are not allowed to sell or display illegal goods or services which is not a good thing. So, if you have a real business and some products that you want to sell, create your catalog and now and let customers reach you easily.
Closing remarks: Currently, the “Catalog” feature is available on the iOS and Android versions of the WhatsApp Business app in India, US, Brazil, UK, Mexico, Indonesia and Germany. If you are in any of these regions, then you can start with this feature and create a nice catalog and display it on your profile. It will definitely help you increase your sales and it is a great option for customers as well as business owners to get an audience for their products. So, just try it now.
