First in the last 9 years, Samsung failed to sell 300 million units in a year – For the first time in 9 years, it is predicted that Samsung Mobile will not be able to sell 300 million units of cellphones in a year.
A recent report released by IT Home explains, in 2022, Samsung only managed to sell around 270 million units of cellphones around the world.
Even though it is quite large, the acquisition did not manage to continue the positive trend for 9 consecutive years, with a marketing print of 300 million units per year.
The report from IT Home did not highlight what factors contributed to Samsung’s reduction in global marketing. However, the Covid-19 outbreak is predicted to play a significant role in the distribution line.
Released from Gizmochina, at the end of the 3rd quarter of 2022, Samsung verified that it had exported around 189 million units worldwide. This figure is quite positive considering the various obstacles encountered during the outbreak.
In 2022, Samsung will set a marketing target of more than 307 million units of cellphones. The addition of the 5G line of phones at a more affordable price is said to be Samsung’s new weapon to compete in the smartphone market.
Not only that, next year Samsung is predicted to release more folding cellphone modes from the Galaxy Z Fold and Galaxy Z Flip series, which unexpectedly have quite a large number of fans.
In the target of 307 million units, around 287 million or 93% of them are android phones. While the former is a simpler feature phone.
Observers predict that around 50 million units of the overall marketing of Android phones are the flagship series or the greatest series from Samsung.
Recently, Samsung has made a big way in Europe by entering into contracts with several operators specifically to provide support for the supply of 5G products.
This way of embedding 5G in Europe is in addition to Samsung’s success in expanding the 5G market in America during the outbreak.
Source: kontan.co.id
