Fashion is generally always associated with “fashion”, a newer way of dressing, up to date and following the times. Fashion is a person’s lifestyle that is applied in the way a person wears clothes, accessories, or even in the form of hairstyles to make up.
The fashion industry is one of the largest contributors to the 14 creative industries in Indonesia. With a workforce absorption of 54.5% or around 4 million people, the homeland fashion industry contributes foreign exchange earnings of Rp 50.3 trillion.
Currently, the development of fashion in Indonesia is very fast, which is followed by one after another. The impact of fashion developments, of course, makes people inevitably follow the existing trends. In fact, not just following but has become a necessity for today’s modern society to look trendy and stylish.
With the development of media, both print, electronic and internet which acts as a provider of information to the public, it also influences the community in following trends, apart from the community demand factor which has made fashion a necessity.
Government support for the Indonesian fashion industry is also quite large, starting from providing assistance to local entrepreneurs to increasing market opportunities through maximizing trends, innovations and promotions. Regarding promotion, marketing of fashion products can be done by using the increasingly rapid internet development in Indonesia, especially through social media.
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