Definition of classified ads – Row ads or column ads are one of the media that can be used for promotion and often appear in print media such as newspapers.
This is because classified ads do have a very affordable price, besides that the placement of advertisements is collected as a whole on the newspaper page.
Although it has a fairly small ad size, its readers will be able to know that the classified ads are on the page.
There are so many things that can be advertised through these two types of promotional media, for example offering goods, renting motorbikes, selling houses, cars, motorbikes, advertising job vacancies and so on.
Has a size that cannot be said but the ad loading inside is quite complete. This time we will discuss more deeply about the meaning of classified ads, columns and their purpose.
What is the Definition of Classified Ads and Column Ads?
If we describe in detail the definition of classified advertising itself is a medium that can be used to carry out promotions and is only available in written form, without any pictures or photos, the form only consists of a very short line of words. That’s what makes it called classified ads.
The text that will be used in classified ads will only have black and white color, not just using short words, but there are still some words that will be shortened again so that the size of the ad will be even smaller. This is intended to save the characters that will be used.
Later, various information related to products, services, and so on will only be loaded with important points. The readers themselves will only know the most basic details.
As for the column ad itself, it is an advertisement that will be loaded into rectangular columns.
One column will contain only one ad. Unlike classified ads, column ads will not only contain text, but will also have pictures and photos.
For example, illustrations of products to be traded, such as images of motorbikes, cars, laptops, etc. These ads can usually also be made in various colors, so it won’t feel monotonous, and has a much larger size than classified ads.
These ads will be easier to read and also attract attention, column ads that have a much larger size are called displays.
It can be said as a display because it has a much more attractive appearance and its design is also much more unique.
The size is much larger than the usual column ads, in terms of the writing itself is much more detailed, the words will not be abbreviated, so that the reader does not have to think about what is meant in the article.
Know the Characteristics of Classified Ads
The following are some of the characteristics of classified ads that must be known, so that later they will not be mistaken for column ads:
- It only consists of two to 3 lines and will only have important information. This advertisement will only be written briefly, clearly and concisely.
- The grouping will only be adjusted to the type of goods and services being offered.
- In the form of short sentences and generally will only use abbreviations, in order to save more space.
- Does not have additional images, be it illustrations, pictures, photos and others because the columns and places it has are very small.
- The fee charged is also very cheap, because it does not require a large place on the newspaper page.
Classified Ad Types and Column Ads
When viewing advertisements based on their function, there will be two types of column ads and classified ads that we will often find in newspapers, namely the type to provide information and offers.
Here is the full explanation:
Provide information
As the name suggests, this ad will provide useful information to the general public. Most frequently appearing in newspapers are the types of personal advertisements, public service and job vacancies.
Personal advertisements will contain various kinds of information related to news of condolences, marriage information, thanks, as well as information related to missing persons.
Meanwhile, job vacancies will contain information on job opportunities and positions offered by companies and individuals. The last is a public service advertisement, what will be advertised contains various information about various programs for the general public, and will usually be issued by government agencies.
Offer
This offer advertisement is also referred to as a sales advertisement because it contains various sales information and contains offers for goods and services. However, not everything that is offered can be sold, sometimes what will be offered is not for purchase, but for rent, for example there are advertisements that offer cars or houses that can be rented.
Offer advertisements contain a variety of goods and services that are sold or simply rented. Offers for these goods and services will be complemented by various important details and pounds of what is being offered.
Types of Promotions on Classified Ad Services
After knowing the meaning of classified ads, the characteristics of classified ads, the types of row and column ads, it is also necessary to know what types of promotions in classified ads are. The following are the types:
Classified Ads for Selling Motorcycles
Starting from land, cars, and also motorbikes, it will be very easy to sell. Only by using classified ads, you can quickly get potential buyers.
If you are going to advertise a motorbike, there will be several provisions that must be made on classified ads.
Write briefly the specifications of the motor, provide price information, write the number along with the address and can be contacted easily.
Classified Ads for Job Vacancies
The classified ads that will be used for this job vacancy will generally be used by several large or small and medium-sized business companies whose brands are currently in need of employees.
In order to be able to speed up the search for the desired employee candidate, you can put it in classified ads.
Utilizing this ad, you only have to install a few specifications but complete based on the employee criteria you need.
The things that must be included in the advertisement are the qualifications of the employee who will be sought later, the salary, the address of the company, the number that prospective employees can contact.
Classified Ads for Land Sales
Not only for job advertisements, and offering a service, you can also do promotions to sell land. If you have land for sale, then you can use this classified ad.
By doing a promotion on classified ad services, the land that you are going to sell can sell quickly. If you are promoting the sale of goods in classified ads, then there will be several things that must be considered.
This relates to, write in detail about the land to be sold, be it the police, the location, and the condition of the land.
Don’t forget to include the width of the land, the price you will offer, provide information if later it can still be negotiated, and provide a number that potential buyers can contact.
4. Classifieds Selling Cars
When you have a car that you want to sell, then you can take advantage of this classified ad, this classified ad will help you promote the car that will be sold.
In addition, in this classified ad, you can get a cheap price in promoting car sales for an advertisement.
There are several things that must be known, when writing a car sales promotion in classified ads.
This relates to writing briefly the specifications relating to the car, both in terms of color, type and also the year when you bought the car.
Also include an explanation of the condition of the car, new or second, don’t forget to include the price, and finally a number that can be easily contacted.
So that later if there is a buyer it will not be confused to contact.
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