Cool Ways To Boost Your Personal Branding With A Personal Website
Personal branding is an aspect that can no longer be ignored today. Nowadays, many people use websites to get their name in Google search engine and thus enhance their personal branding.
To be successful, of course you must be able to take advantage of all the available options. One of them is venturing into the digital world, because it allows you to reach many people at the same time.
Let’s discuss what personal branding is and how a personal website can enhance it.
What is personal branding?
Personal branding is the process of building your personality in public. It includes many factors such as your communication style, your attitude, your values, your goals and what concept you want to convey to your target market.
For example, Nike is building a persona that they want to fulfill to cater to everyone’s lifestyle through shoes. For Nike to do a lot of work on social media and websites by showcasing its products that relate to many people with different lifestyles.
Why is personal branding important?
Of course, if you are an entrepreneur or an employee, building a public persona is important. With personal branding, you stand out from others. Having a persona allows people to get to know you before they meet you in person.
From an employee perspective, when you have a strong personality, you increase the company’s business. You will become the “face” of the company in relation to the media and business partners, thereby enhancing the company’s image.
You can help companies attract new business partners because people trust you as an “influencer” in a certain area. Of course, if you have a good personality in a certain area, you will be desirable just to ask questions or even wait for your service or business.
This is why it is important to have personal branding, especially on social media. You can also create a personal website. Every element on your personal website reflects who you are. Starting with the optics, the layout, and especially the domain name.
When you have a domain with your own name, people will think you are an entrepreneur or a skilled worker. Because your personal website is well managed and professional.
You don’t have to worry about domain names. Now you can even buy a personal branding domain for free.
Enhance your personal branding with a personal website
In managing a website, you really need to enable each website element to represent the persona you want to display. Below are 3 key elements on a personal website to enhance personal branding;
Professional look
As a businessman or employee, appearance is certainly the most important asset. When people visit your website, the first thing they see is how it looks. You have to adjust the appearance optically such as background, profile and font.
For example, if the persona you want to see is a young entrepreneur. It is appropriate to choose a light background with your profile wearing a suit and smiling cheerfully. Because young people really need motivation and enthusiasm.
Interesting title
The title keeps people from visiting your website longer. You need to create a headline that your target market really needs. For example, you are an entrepreneur and a motivator for young people.
A title like “To succeed, just start” would be appropriate. Because young people certainly still need a lot of experience in order to learn and develop further.
Domain with own name
There are so many man-made websites out there today. Having a website with your own domain will make people trust what is on your website. Because now there are many websites with standard domain names that are used to commit fraud.
Having a domain with your own name makes people wonder if you are really serious about managing a website. The domain name also represents your personal branding.
Creating your own domain costs money. But don’t be afraid, now there are several websites where you can register a free domain according to your personal branding.
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