Rancakmedia.com – The definition of promotion, we must have seen and heard all day around us, ranging from conversations with friends or family, print media, or roadside billboards, radio, television, internet, and many more. But maybe many don’t know what a promotion is, what it’s like, the real purpose and examples of this promotion still exist. This is explained in the next article.
Definition of Promotion
Importance of Promotion from Various Trusted Sources:
According to Wikipedia, promotion is the advertising of a product or brand, sales and brand loyalty. It is one of the four basic components of the marketing mix, including the 4 P’s: price, product, promotion, and place.
Promotion consists of the means of communication used by marketers to offer information about their products. Information can be verbal or visual.
While the notion of promotion is an effort to notify or offer products or services with the aim of attracting potential consumers to buy or consume them, according to Wikipedia Indonesia. Promotion is intended to increase sales figures for producers or distributors.
Definition of Promotion According to Marketing Expert Harper Boyd
Described as persuading people to embrace products, concepts, and ideas. According to some marketing experts, most notably Boone and Kurtz, promotion is about educating, convincing, and influencing choices about buying.
There are various variations of the notion of promotion proposed by marketing professionals around the world, but the conclusion is roughly the same: promotion is to inform, inform, provide, persuade, or distribute a product or service to potential consumers so as to ultimately enable them to buy.
Promotion Purpose
People promote specific goals, whereas promotional objectives are based on summaries from several sources:
To provide product information to potential consumers
Get new clients and increase customer loyalty Increase sales and profits.
Differentiate and outperform their products against competitors’ products
To brand or create a product image in the minds of consumers
Changing customer behavior and views about a product
In conclusion, the main purpose of promotion is to increase sales and profits or profits by manufacturers or distributors.
Promotion Type
There are so many different types and forms of promotion, different products or services and promotional media. The following are the types of promotions we typically consider quoted on Wikipedia:
Physical Promotion
Promotions can be held at a physical venue which is usually held during a specific event or special events such as exhibitions, bazaars, festivals, concerts, etc. Sellers usually open a “booth” or “booth” to showcase their product or service and offer it .
The advantage of this physical and direct promotion is that potential consumers can be reached directly, can see firsthand the products and services provided, and sellers use them to persuade potential consumers to buy their products and services at that time. Yes, onsite contacts allow people to make it right away.
A relatively limited number of potential customers without physical promotion, because this only happens in certain neighborhoods or locations such as offices, campuses, schools, etc.
Traditional Promotion
Print media such as newspapers, magazines, tabloids, and others, as well as electronic media, such as radio and television, as well as outdoor media such as banner advertisements or billboards, are intended to be based on the type of promotion carried out by conventional media.
This type of promotion through conventional media has the advantage that it can reach more potential consumers compared to physical promotion, because the media has a broad reach.
The disadvantage of the notion of promotion through conventional media is that it is expensive because it includes large media such as television, billboards and so on.
Definition of Digital Media Promotion
Types of digital media promotion include internet media, social media or social networks. It is a contemporary method of understanding promotion, as it allows people to view the advertised product or service through today’s technologies, such as cell phones or computers. Many business people have switched to using digital media as a promotional approach, because digital media is the most efficient way to reach consumers every day.
More than 2.7 billion people worldwide use the Internet, which accounts for about 40% of the world’s population. 67% of all internet users use social media worldwide. The advantage of digital media promotion is that it can reach various groups at a cost and time.
Promotion Example
There are many examples of the notion of promotion that we normally see on a daily basis, some of which seem unusual. Here are some examples of promotions that are quite often done:
- Store promotion: buy 2 pairs of shoes and 1 extra pair of shoes for free
- Promotions from telecommunications providers: call 5 minutes to receive 30 minutes free calls
- Department store promotions: get 30% off certain products
- Restaurant promotions: buy certain foods, free drinks
And there are many more examples of promotions that are clearly aimed at attracting as many potential customers as possible to make a purchase.
Conclusion :
The definition of promotion is product or brand advertising, sales and brand loyalty. According to some marketing experts, promotion is about educating, convincing, and influencing choices about buying. There are so many different types and forms of promotion, different products or services and different ways to promote them. The purpose of promotion is to get new clients and increase customer loyalty increasing sales and profits. Promotion can be done in physical places such as exhibitions, bazaars, festivals, concerts, etc.
Digital media promotion is a contemporary notion of promotion, as it allows people to view the advertised product or service through today’s technologies, such as mobile phones or computers. There are many examples of promotions that we normally see on a daily basis, some of which seem unusual. Some businesses have turned to using digital media as their promotional approach. There are many examples of promotions that aim to attract as many potential customers as possible to make a purchase. This includes buying certain foods, free drinks and being able to buy drinks for free.
