Rancakmedia.com – Subway branch coming soon in Indonesia! Subway has announced the opening of its branch in Indonesia. In the fourth quarter of 2022, the US business intends to launch its first restaurant. “The existence of Subway restaurants is highly demanded from various countries around the world, including Indonesia,” said Subway CEO John Chidsey, Tuesday (24/8/2022) as quoted by Kontán. Its presence in Indonesia is carried out in collaboration with PT Sari Sandwich Indonesia, a local partner of PT Map Boga Adiperkasa Tbk (MAPB), which owns shares of PT Mitra Adiperkasa Tbk. The first phase will see the opening of a Subway Indonesia restaurant in Greater Jakarta. Although Subway is not yet active in Indonesia, there are already many enthusiasts, especially those traveling abroad.
Subway is the premier sandwich menu restaurant. Subway shops in Singapore, for example, are very easy to find. Near Malaysia too. The subway has also become a success in Thailand. Subway is a fast food restaurant in several countries and is a popular choice for breakfast.
With success in Southeast Asia, similar developments are anticipated in Indonesia. Indeed, in the 1990s Subway Indonesia established a branch restaurant in Indonesia. However, this restaurant closed in 2000 and now subway is coming back in Indonesia.
Subway Coming Back Soon!
In addition to the list of portfolios held by PT Mitra Adiperkasa Tbk, it immediately includes its subsidiary PT Map Boga Adiperkasa Tbk with Subway Indonesia (MAPB). As is known, MAPB has more than 590 outlets in 33 cities in Indonesia as a retail F&B player in Indonesia.
MAPB operates well-known brands including Starbucks, Pizza Marzano, Krispy Kreme, etc. MAPB’s portfolio of companies has increased to eight premium brands worldwide with the signing of this partnership agreement. Moreover, Indonesia is the first country in the world to adopt the Subway exclusive country franchise model.
Based on this concept, MAPB will be the leading and the only subway company in Indonesia. Thus, a significant and steady increase in annual restaurants is anticipated. “Map Boga Adiperkasa recognizes the important function of F&B and continues to work closely with top companies in its class. So Subway is the right choice for us,” Group Chief Executive Officer, PT Mitra Tbk Adiperkasa (MAPI) VP
Meanwhile, Managing Director of PT Peta Boga Adiperkasa Tbk Anthony Cottan noted that the Subway Indonesia ordering model fulfills every order according to customer needs and preferences, in addition to convenience and reasonable prices. “This will be a significant attraction and thus will drive development in the years to come,” he said.
As the world’s largest fast food chain, Subway® serves millions of customers every day, in more than 100 countries and over 40,000 locations, with new sandwiches, wraps, salads and bowls. Every restaurant on Subway is owned and run by a franchisee who wants to provide the best experience to all customers in their local neighborhood. The network now includes more than 20,000 entrepreneurs and small business owners. As you may know, Subway is a Registered Trademark of Subway IP LLC. 2022 Subway IP LLC.
Conclusion:
Subway has announced the opening of its Indonesia branch in the fourth quarter of 2022. The first phase will see restaurants in Greater Jakarta, with plans for a second phase in Jakarta. Subway’s presence in Indonesia is carried out in collaboration with PT Sari Sandwich Indonesia, a local partner of PT Map Boga Adiperkasa Tbk (MAPB) MAPB has more than 590 stores in 33 cities in Indonesia as an F&B retail player, subway is coming soon in Indonesia!
