The founder of Never Too Lavish (NTL) Bernhard Suryanigrat explained that local MSME shoes are no stranger to competing with foreign shoe products. Never Too Lavish is an art studio that specializes in changing designs, from jackets to shoes.
Even the NTL factory was also purchased by President Joko Widodo. According to Abeng, as his nickname, the quality of shoes made in the country is not inferior to those made abroad.
“What is the purpose of local shoes made by our MSMEs, not sloppy classes, good manufacturing, really professional,” he said in an online seminar. Which will be held via virtual on Friday (03/12). ) Running in 2022).
This is one of the reasons why local shoe products are favored. In addition, local shoe products are still preferred because apart from being cheap, they also have good product quality. In fact, the quality of local brands is no less competitive with players from abroad.
“Not only the brand itself, but our MSMEs, our local brand players have thought about quality and technology,” he said. Not to mention that local shoes have various models so that lovers can have different options in determining which shoe model is right to wear.
“Generally, they are from the MSME class, so they still produce in small quantities but have many models. Therefore, lovers have different options for what kind of model they want,” he explained. In terms of business transactions, the marketing of local shoes in the country has experienced an increase.
Tokopedia found that the marketing of local branded shoes has doubled despite the outbreak. Even local shoe players who own the Brodo brand saw business transactions grow almost 5.5 times during the outbreak.
Even according to Denis, local branded shoes from Indonesian MSMEs are no less competitive with brands from abroad. Because of this, the awareness of Indonesian consumers who like to use local products is increasing.
Besides that, there are also many residents who value locally made shoe products the most. Denis thinks that in 2022 there will be more local individual ownership accompanied by a level of development and creation that is no less competitive.
Local MSME footwear products are predicted to lead the local market. “Hopefully we will not be guests in our own country, but become kings and become a well-recognized brand in our society,” he said.
