Optimistic that DTI’s business performance will get better. PT DTI (Digital Technology Advertensi Indonesia) has successfully demonstrated a healthy financial performance by overcoming the obstacles of the lockdown and the economic slowdown in 2022.
This can be seen from an increase of 220% compared to the overall performance in 2022. All of that success has been achieved and harvested from PT DTI which has an entity similar to Oppo Ads.
Optimistic that DTI’s business performance will get better and as one of the OEM advertising supply companies in Indonesia, PT DTI has partnered with around 108 of the most important brands that work in several fields such as e-commerce, gaming, banking, automotive, interlude programs, O2O programs, telecommunications , FMCG, and others.
Sherly Luo, Vice President of Sales and Marketing of PT DTI, admitted that the success of reaching 220% in 2022 is a real form of superior knowledge on the attitude of Oppo mobile phone users.
Optimistic that DTI’s business performance will get better “With Oppo as one of the most popular and well-known mobile phones in Indonesia, we continue to apply successful brief examples from the Chinese market to the national digital map in Indonesia.
This is in line with a deep integration towards a business that is in accordance with market conditions and the needs of loyal consumers,” he said. Sherly Guo in her explanation to www.rancakmedia.com, Friday (4 September 2022).
When the epidemic is optimistic, DTI’s business performance will get better, continued Sherly Guo, most Indonesians do all work from home (WFH), which causes a large number of routines to turn into online routines.
Oppo Ads found that the daily active users of Oppo phones grew between 32% and 40%. In addition, the period of using the cellphone or the time of the monitor has increased by about 20% compared to usual.
The program usage rate in the Oppo mobile phone user group started from the e-commerce group which experienced an increase of 30%, and the information group and distractions such as videos or short games which experienced an increase of between 10% and 30%.
Optimistic about DTI’s business performance. In addition, the number of program downloads in the Oppo App Market increased significantly between 15% to 35%. This indicates that the effects of the epidemic and WFH have consumed a lot of residents’ daily routines in the digital room.
“Our particular focus in 2022 is to change the pace of doing business and try to see obstacles as opportunities and opportunities in running a business.
One of the key points is to understand user behavior and adjust the company’s focus ratio to the situation at hand. Ads can survive and grow faster in 2022,” said Sherly. According to Sherly, in adapting to the new era of the current epidemic.
Oppo Ads has a flexible strategy that is realized in three specific pillars:
- right direction
- the right campaign product
- and the right campaign package
Optimistic that DTI’s business performance will get better. “Since the first quarter of 2022, Oppo Ads has successfully expanded its portfolio with the presence of 15 new loyal customers.
Based on the idea of continuing work in the 2nd quarter until the end of 2022, Oppo Ads has a goal to do development. Portfolio in terms of field achievements through O2O for new investors. Extensive network of mobile phone users. Oppo can help attract and grow program users,” he said. Thanks to Optimism, DTI’s business performance is getting better.
