Muslim business needs in Indonesia. Indonesia is a country with the largest number of Muslims in the world. According to the World Population Review 2022, Indonesia’s Muslim population will reach 229 million or about 87.2% of the total population.
The data shows that 13% of the world’s 1.9 billion Muslims live in Indonesia. The high number of Muslim citizens makes the strength of the halal business in Indonesia even greater.
These strengths are listed in the State of Global Islamic Economy Report (SGIE Report) 2022/2022. A report received by Vice President Ma’ruf Amin in November 2022 said the global sign of Indonesian Islam was in 4th position, one rank higher than 2022.
The assessment is based on an assessment of the fields of finance, food, tourism, fashion, media, tourism, pharmacy and cosmetics. www.rancakmedia.com reports (26 November 2022) that Ma’ruf explained the results as a statement of Indonesia’s regulations to develop an Islamic ecosystem or Sharia economy in the country.
In addition, since 2022, Indonesia’s ranking has experienced a significant increase over the last 2 years. In 2022, Indonesia still occupies the 10th position. One year later, Indonesia rose five ranks or is in 5th position.
Halal business or Muslim business needs are not afraid. especially in fashion products. Indonesia must become the world’s Muslim clothing mecca in 2022 by the Indonesia Fashion Consortium (IIFC) or what is known as the Indonesian Islamic Dress Consortium.
In addition, based on the SGIE report data, it is still found that Muslim clothes or humble fashion are one of the advantages of Indonesia with an indicator point of 34.26%.
This figure is far above the global average which only has 17.55% indicator points. Because of this capital, the Muslim clothing business can survive in Indonesia. This can be seen from the data on business transactions for halal products, including fashion products that continue to develop in e-commerce, for example on the Lazada base.
Jacopo Mor, executive vice president of Lazada Indonesia Fashion and FMCG Category Director, explained that the number of consumers of Muslim products on Lazada increased to more than 100 percent in 2022. Marketing data shows that the government’s social restriction regulations do not hinder the business of Muslim products.
Residents can still meet the needs of halal products and other Muslim tools through the use of digital technology. Lazada recognized this power and started a dedicated stream for Muslim products called Lazada Amanah.
Marketing Vice President of Lazada Indonesia, Sawitri Hertoto, explained that Lazada Amanah offers the most complete collection of all Muslim products in one stream, especially before Ramadan and Eid al-Fitr.
“We understand the difficulty of Muslims in finding quality products at the best prices. We want Lazada Amanah to be able to help Muslims find all their needs more easily and comfortably,” said Sawitri
The needs of Muslims are fashion, health, drinks and food, make-up, books and sources of information, and payment of zakat and infaq obligations. Lazada Amanah provides the role of halal certification exams for the Indonesian Ulema Council (MUI) which is integrated into the MUI website for several products on its channel.
The arrival of Lazada Amanah was welcomed and received full support by the Minister of Religion Yaqut Cholil Qoumas. “I support all efforts to accelerate the development of the halal economy in Indonesia.
In addition, this program opens opportunities for several Indonesian businesses, including micro, small and medium enterprises (MSMEs) to increase the domestic halal product business. and international markets,” said Yaqut, who has uploaded Instagram to @lazada_id.
Yaqut hopes that Lazada Amanah can accelerate the realization of Indonesia’s sharia economic development efforts which have been decided to become the world’s sharia economic and global financial center in 2024.
Not only that, through Lazada Amanah, the economic sector for Muslim products is predicted to provide a significant contributor to state income.
