Google Develops Features To Manage Privacy – Google is designing an app tracking transparency tool. These tools can make smartphone users free from the same ads when opening other applications.
Most digital ads often appear via Android devices. If a user searches for an item in Chrome, the same item will appear in ad banners in other apps.
Related to this, later the tool will prevent cross-app tracking on Android devices and can control privacy. Previously, Apple had done it first.
Unfortunately, the feature is still in the early discussion stages. The company is also looking for the best deals with developers to raise privacy standards
A Google spokesperson said the company is always looking for ways to work with developers to raise privacy standards, while enabling a healthy ecosystem of ad-supported apps.
Google actually wants to strike a balance between developers and consumers who are privacy-conscious about the financial needs of advertisers. Unfortunately, the statement is not very strong because it comes from an unknown source.
For information, Google is one of the richest digital advertising companies that generates more than 100 billion US dollars or around Rp. 1.4 trillion every year.
Source: innews.id
