Attending an event is one way to unwind from work. For example, watching cultural performances, participating in workshops with favorite materials or watching online concerts.
These three things are both classified as events, it’s just that the types and objectives are different. In order to know the various types of events, their objectives and how the preparation process is, the following information is suitable for you to read.
Understanding Events
Simply put, the notion of an event is an activity carried out to commemorate or celebrate something that is considered important. This important thing can be related to a particular individual, group, tradition or religion.
It can be said that the event is a special and open event that is held at a certain time. Called special because the thing that is commemorated or celebrated is something unique, important and does not happen every day.
Meanwhile, the event is called open because it invites other people to join and enjoy the activities.
Furthermore, the definition of event also refers to rituals and special performances that have been carefully planned. Every event that is held is definitely nothing sudden because many components are needed so that it must involve many parties.
Event Purpose
Everything must be done with a purpose as a motivation, as well as organizing events. Some of the objectives of the event are:
- Commemorating important events involving individuals and groups
- Celebrating a happy day
- Paying respect to certain parties for something that has been done
- Telling others that there is something special
- Inviting others to take part in the activities organized while sharing happiness
- Bringing together a group of people involved in a particular project
- Gathering people to follow what the event organizers expect
- Make special dates even more festive
- Providing education to the public at large about certain issues of interest
- Introducing the culture, customs and traditions of a particular area to the community
- Remembering something valuable, important or imprinted in the past
- Bringing in other people, both in small and large numbers, to have an interesting experience or obtain important information
In essence, the event is held with various purposes depending on the party holding the activity. Later, the purpose of the event procurement will determine what type of event is suitable to be chosen.
Event Types
Events are divided into several types, each with their own characteristics. The differentiating event types are their scale and use.
The type of event based on the scale refers to the capacity of the people who are invited or can be accommodated in the activity. While the types based on their use are activities organized because of special interests.
Types of Events Based on the Scale
1. Mini Events
The first type is a mini event whose activities involve less than one hundred thousand people. Because it has relatively few visitors, the impact of the mini event is only local, not national.
Usually, mini events are held in special areas and some tend to be exclusive because the people invited are very limited. The timing of the mini event is flexible and depends on the organizer.
2. Medium Event
The definition of a medium event is an activity attended by between one hundred thousand and one million people. This event that involves many visitors has a national impact, no longer local.
Medium events require a wider area as a venue for the event. Unlike mini events, medium events are rarely exclusive because they are generally more open. The implementation time is also uncertain.
3. Mega Events
Next is the mega event with a visitor capacity of more than one million people. If the mini and medium events are generally still within the scope of the country, it is different from the mega event which has expanded to an international scale.
Usually, mega events involve a minimum of 5 countries and tend to be held for a long time. In addition, this type of mega event requires a large place and sometimes even more than one point.
Types of Events Based on Use
1. Personal Event
This type of personal event is an activity that tends to be simple and only involves family and close friends. This is because personal events aim to celebrate important moments related to individuals, such as birthdays and weddings.
This kind of private celebration tends to be exclusive because the organizers sometimes prioritize closeness and warmth over crowds of people.
However, some personal events are also more open and invite other people outside the circle of family and close friends.
2. Leisure Event
The definition of leisure event is an activity related to elements of sports and matches. In general, every leisure event involves several participants and has many people watching.
The form of organizing leisure events varies greatly because it depends on the type of sport or activity being contested. Visitors who come are usually those who are interested and do make the sport a hobby.
In terms of profit, leisure events generate quite a lot of money. Moreover, if the activities being contested are very prestigious, such as football and international car racing.
3. Cultural Events
Next is cultural events whose activities are related to religion, traditions, traditional ceremonies and other activities that have high cultural values.
Cultural events or cultural activities are held in the interest of preserving culture so that it remains alive and known to the public.
This type of cultural event can be local, which means that it only involves culture in certain areas. In addition, cultural events are also more general because they feature cultures from various regions.
4. Organizational Events
Understanding organizational events is an activity that is held for the benefit of a particular organization. For example, electronics companies that hold electronic exhibition events in the form of products they make themselves.
This kind of event does have a specific purpose, for example the electronic exhibition that aims to promote products and services and invite others to buy.
However, the specific goals of course vary depending on which organization is holding the event. In general, this type of organizational event involves many people and has a wide scale.
5. Open House
There is also a type of event called an open house. The definition of an open house refers to an event whose main interest is to establish a relationship with a group of people, agencies or certain companies.
Usually, the invited parties are potential partners as well as parties who have been partners for a long time. Apart from being a form of hospitality, the open house aims to establish new collaborations that are certainly mutually beneficial.
How about an Event Management System?
The definition of event management is to organize an activity in a professional and structured manner from start to finish so that the objectives of the activity are in accordance with what is desired by the event organizer.
Actually, an event can be arranged directly by the owner of the activity without involving outsiders. However, it will be very troublesome if the scale of the event is large enough. Therefore, there is a professional event organizer service called an Event Organizer (EO).
With the EO, the activities carried out will be smoother and neater because there is a special team that focuses on handling this. The division of tasks is also clear so that they are more effective at work.
In general, the stages for carrying out the event are:
1. Research
The earliest stage is research which aims to find out which direction the event will take. The “5W” question must be used as a first step, namely:
- Why should this event be held?
- When will the event be held?
- Who is the target of the event?
- Where will the event be held?
- What will be shown/shown during the event?
After that, do a SWOT analysis which includes weaknesses, strengths, opportunities and threats. This is important in planning an event so that it can be monitored better while anticipating the unexpected later.
2. Brainstorming
Brainstorming in the event preparation stage is related to gathering ideas and then discussing them to produce a concept.
At this stage, the party managing the event will discuss the theme, communication strategy during the event, decoration, arrangement of events, performers, entertainment displayed, partners involved and other matters related to organizing the event.
Planning
Next is planning which can be likened to a follow-up of the concepts made at the research and brainstorming stages. If the results of the two previous stages are solid and mature, the planning stage will be lighter.
The team will determine the time, budget, place and tempo or length of time for organizing the event from start to finish. Some of these things must be planned very well because they are very crucial in determining how the output of the event will be.
Other things that need to be ensured at this stage include the readiness of the performers, financial backers if they need donors, facilities and important guests who are invited.
2. Coordination
The coordination stage in the implementation of the event is the execution or implementation of the plans that have been finalized in the previous stage. The party with the most responsibility is the event manager.
Because, there will be many questions related to the course of the event, including solutions if problems arise. A manager must be ready, able to think quickly and wisely in making decisions. Therefore, in preparing the event, it is necessary to plan a backup plan.
3. Evaluation
The last is the evaluation stage to find out what factors influence the success or failure of the event. Later, the evaluation results will be used as reference material in organizing other events.
Some Examples of Events
Based on the types mentioned earlier, some examples of events are as follows:
- Mini events, for example, cheap clothes bazaars and carnivals to commemorate the birthdays of certain regions
- Medium events for example Jakarta Fair (PRJ)
- Mega events for example are the Olympics, the World Cup and the International Conference
- Personal events for example reunions, birthday celebrations and weddings
- Cultural events such as Sekaten, Grebeg Besar and Sunan Kalijaga Heritage Penjamasan
- Leisure events such as Formula One, Tour de France and MotoGP
- Organizational events such as Banking Trade Shows and Motor Shows
Events are activities that require careful planning and preparation. In fact, it is necessary to have a special party who organizes the event so that it runs more structured and smoothly.
Because, the event aims to commemorate, celebrate or show something important so it should not be arbitrary and there must be a good procedure. Hopefully Helpful
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