The gaming industry has experienced significant changes in a short time, the attraction of what makes mobile games more and more popular is that many are switching to playing mobile games. Now with the development of the game industry, you no longer need to have a console, laptop, or PC to play games.
Smartphones have become gadgets that are easy to carry anywhere and can now play many games ranging from paid to completely free with a variety of genres that are very fun. This is the reality that is happening in the current era of mobile games.
How long do you think smartphone users in Indonesia use their gadgets. Data shows that almost a quarter of their time each day is on playing smartphones for gaming.
This number is very significant which has prompted an advertising platform on mobile games called POKKT to conduct research related to the potential of advertising in mobile games mobile gaming Indonesia with the title “The Power of Mobile Gaming in Indonesia” together with the Mobile Marketing Association (MMA) and Decision Lab reports.
5 Interesting Facts about Mobile Games in Indonesia
Also Read Other Game Facts:
1. Advertising in Mobile Games
When you are playing a game, you must have seen an ad that will appear, right? Regarding that, gamers have their own opinions regarding advertising in mobile games, from a survey conducted by POKKT shows.
They feel that the type of video ad that appears is preferred because it feels more comfortable, especially if it is accompanied by watching a video ad and then they get a very suitable reward, a kind of special item that is used in games. On the other hand, classified ads or pop-ups are considered less attractive, and even interfere with the game.
The gamers base in Indonesia is very large and still has the potential to grow. Developers must be precise in choosing ads because they are related to convenience. Ad providers also need to be different to find the right platform when deciding to advertise on mobile games.
2. Those who play Mobile Games
The base of gamers as smartphone users in Indonesia is 51% for female gamers and 49% for male gamers. This figure is very interesting because games are identical to men, but from the following statistics, women play more games.
Of course, mobile games different because of the many variations of the game in it. For the age group, those aged 16-24 years have a proportion of 27% and so are those aged 25-34 years. Meanwhile, the player base between 35 and 44 years old is 24%.
Of course, you will be surprised that the 45-54 year age group is also active in mobile games. They have a percentage of 17% of the overall gamer base. Furthermore, 56% of players are mothers with children under 10 years old. They like to play games on smartphones.
3. When is the time to play games
When is it time for them to play games? On average, gamers spend time playing games while resting and hanging out. Data shows that 54% of Indonesian gamers will open their smartphones while waiting for something and then play. Maybe you are one gamer the. Another fact from POKKT states that as many as 47% of mothers like to play games while watching television.
Apparently they are also actively playing during the day during breaks. Furthermore, 71% of gamers in Indonesia like to spend their time playing games at night between 7 and 10 pm, even at midnight the number of gamers who play is quite large, which amounts to 46%.
4. Where to Play Games
Then where is the place where gamers usually like to play games? They choose the house with the most choices survey by POKKT answers as much as 96% of the total 833 gamer who took part in the survey. More results 32% players mobile games likes to play in the office, 29% play in the cafe while waiting for orders, the other 21% play games when in public transport, and the last as much as the remaining 16% in restaurants.
5. Long Game Playing Time
How long do you think the gamers play games on smartphones. POKKT data shows that almost 68% of gamers play every day and they spend several times. Only 25% of the best play games several times a week.
The remaining 7% of gamers only play once a week. They are players mobile games from Indonesia spent about 53 minutes for one gaming session.
