Discussing the marketplace, now the development of the marketplace or online market is growing rapidly in Indonesia. This is inseparable from the collaborative role of various stakeholders in encouraging business actors in Indonesia to start going digital.
The go digital strategy is considered capable of driving Indonesia’s economic growth more quickly and precisely, especially in terms of small and medium enterprises. This is because business activities and small and medium-sized industries in Indonesia play a major role in the movement of the Indonesian economy as a whole.
However, many business actors and small and medium-sized industries still use conventional marketing strategies. Many factors are the reasons small and medium businesses are still trapped in conventional marketing strategies.
Lack of knowledge of the digital world and the unavailability of sufficient supporting facilities for small and medium enterprises to go digital, among others.
This of course has an impact on the movement of company turnover and the Indonesian economy as a whole which is relatively slow.
Therefore, the government’s current digital marketing strategy is intensifying to attract small and medium-sized businesses in Indonesia to be more open to the world of digital markets.
Indotrading as the largest and most trusted B2B marketplace in Indonesia, fully supports the go digital strategy.
Because Indotrading has a shared vision to encourage small and medium businesses and industries in Indonesia to jump in and switch their business marketing strategy to digital-based marketing.
Bigger, unlimited and faster marketing.
Get to know Indotrading
Indotrading is a digital company with a focus on marketing and B2B products that was founded by Handy Chang in 2012.
Since its founding in 2012, Indotrading has consistently focused on supporting and encouraging business actors, especially SMEs and IKM in Indonesia to compete in marketing business products and getting customers through digital, so that it is known as the largest and most trusted business directory and B2B marketplace in Indonesia.
Indotrading started its journey as the largest and most trusted B2B marketplace directory in Indonesia, starting from the personal experience of the founder and leader of Indotrading, Handy chang, when he had trouble finding large quantities of products that were directly sold by manufacturers or companies.
From this personal experience, there was an interest in creating a marketplace that brought the focus of product marketing from business to business with a large number of requests for goods.
Especially when you find that there are not many B2B marketplaces in Indonesia, this opportunity is then used as an impetus to make B2B marketplaces more popular in Indonesia, especially for SME and IKM business players. Because he believes the existence of a market with a business-to-business focus has the opportunity to rapidly develop along with the rapid development of the digital world and the online market.
In running and developing Indotrading, he also said that he learned a lot from Indiamart, the largest marketplace in India as a mecca and comparison of B2B marketplaces. This is based on the similarity of conditions, backgrounds, and people’s behavior between people in the Indonesian market and India.
Apart from his personal experience and comparative observations, Handy Chang also admitted that the figure of Jack Ma, who is the founder of Alibaba, became an inspirational figure who gave him a lot of enthusiasm to be able to establish and develop Indotrading.
Digital Marketing as Featured Indotrading
“The products that I sell on the website always appear at number 1 on google searches, yes, since joining Indotrading“.
Luki, who is also the owner of PT. Graha Padi Megah gave a positive impression after joining as a member of Indotrading who excels in digital marketing strategies.
Since its establishment in 2012, Indotrading has focused on promoting digital promotion. Indotrading consistently grows and develops by improving the company’s performance through digital marketing strategies in its business.
It is recorded that millions of Indotrading website visitors increase every month. This achievement does not only affect Indotrading itself, but also on the increase in product demand and turnover of each Indotrading.com member company that markets its business products on the Indotrading.com website page.
This also increases the level of trust of Indotrading members who are suppliers of products displayed on the Indotrading B2B marketplace.
To date, more than 80,000 trusted suppliers have been registered as members of Indotrading. Indotrading members, which include business people, businesses, as well as small and medium-sized industries, have provided many positive responses and testimonials during joining Indotrading.
Thanks to the consistency and performance improvements carried out by Indotrading, the largest and most trusted B2B Marketplace Directory Company in Indonesia, Indotrading has also been named a premium google partner since 2022 as a digital company supporting SME marketing and other business sectors.
Indotrading consistently provides education on digital marketing and the B2B market
As a pioneer of digital companies that have won a lot of trust from business and industry players in big cities, Indotrading consistently provides digital marketing and B2B market training to business actors and small and medium-sized industries who have become members of Indotrading.
In addition, it also invites business people in Indonesia, especially SMEs and IKM not to limit themselves and start trying digital product marketing with a larger target market from business to business.
Not only that, Indotrading also collaborates with various stakeholders in Indonesia, including the government, large industrial companies, and other communities to continue to educate and provide information about digital marketing and the B2B market in Indonesia.
One of them is the Indotrading cooperation program with the Directorate General of Small and Medium Industries, the Indonesian Ministry of Industry in encouraging IKM players to go digital.
In this collaboration, Indotrading as a B2B marketplace directory company in Indonesia, provides education as well as facilities for IKM players to start directing into digital marketing through promotion and assistance to Indotrading for these IKM players.
The goal is that Indotrading together with the Directorate General of Small and Medium Industries continue to help and encourage the movement of the Indonesian economy, especially through small and medium industry activities by expanding information about digital marketing that is Indotrading’s expertise.
