How to View Instagram Insights 2022

In order for this goal to be achieved, of course there must be several reports on whether the marketing strategy carried out was successful, marked by an increase in the number of followers.

This sales report is still needed for both online and offline businesses, because it evaluates achievements and can determine the next strategy.

Insigth Instagram will provide these reports in several sections such as:

• Activities. Which allows you to see how followers interact, profile visits, website clicks and a graph showing how many accounts saw posts and impressions made.
• Content. The number of posts, be it feeds or stories and promotional posts that have been posted previously, can be counted easily.
• Audience. The number of followers, city or country of origin, gender, age and average time spent playing IG will also be displayed. As well as information about the best day to post because most followers will visit IG on that day will also be visible.

You will be able to improve business strategies and design strategies that will be used later after knowing some of this information through Insight IG.

1. Change Personal Account to Business Account

Here’s how to view Instagram insights by changing your account to a business:

• Go to IG and login to your account then go to your profile. Open the Settings menu and look for the option at the bottom
• Then look for an account or account option and select Switch to Business Account. To continue, please follow some of the steps shown and you can also choose to link your IG account with FB.

2. Access the Insights feature on IG

Accessing the Insights feature on IG

• To bring up several main menu options such as Activity, Content and Audience, please click the Insight option.
• Start in the Interaction section to see graphs and numbers that show the number of accounts other people have visited your profile. Because the actions or activities of that person will also be counted when viewing the content you post.
• How many people have seen your post and where they found the content can be seen by going to Discovery. The Reach section will display the number of accounts that can be reached by your IG account. While the Impressions section will display the number of impressions your IG content got.
• Then switch to Tabs. Because the number of posts uploaded in the past you can see. Meanwhile, to see all published content, please click the See All section in the Post section.
• Please click on the posts to find out how many accounts the post can reach to get detailed information after all your posts appear.
• Content data that you upload using the IG Story feature will also be displayed at the bottom of Content. The number of accounts that viewed your story can be seen in the Reach section and the number of times the story has been viewed can be monitored through Impressions. Meanwhile, accounts that have passed stories or skipped can be seen in the Exits section and the number of replies left can be seen through Replies.
• Your promotional activities can also be viewed through Promotions and to find out information about followers, please see the Audience tab. In this Audience tab, some information about followers’ data can be known such as age, gender, location, hours and days when they are active using IG.

3. Accessing Insights For IG Posts

Here’s how to see instagram insights for IG posts:

• Login to IG and go to your profile. Select a post or feed that has been posted to view its Insights.
• Then select View Insight at the bottom after the post is open and you can see how many likes you get. Accounts that leave comments, share posts and who save these posts can also be seen.

4. Maximizing the Use of IG Insights for Business

• Knowing the needs of followers or followers so that adjustments are easier to do. So that new content of the same kind is easier to create under these conditions.
• Get to know your customers well because with Insight IG follower data information will be displayed and can be seen immediately. So you can create content like what they need later through that information. For example, if your business is engaged in an online clothing shop. According to Insight data, your followers are dominated by women aged 17 to 30 years and most of them live in Jakarta. So the clothing products that are made must be adapted to the age of the followers and the lifestyle of the people of Jakarta. Most likely with these innovations, your sales will increase.
• Knowing the strategy that will be applied next after knowing some data is seen in Insight IG to facilitate the evaluation process. So with social media, you can monitor your marketing performance. If the previous strategy is successful, it must be maintained and if the strategy is less successful, of course, must use another method.

The final word

Insight Instagram provides many benefits for developing your online business, especially the marketing strategy that will be used.