How to Earn Money from TikTok – TikTok will survive and now that the legal controversy has subsided, brands and creators are back to their top priority – making money on and off the app.
There’s no denying that the platform is strong, with one viral video prompting stores to sell cranberry juice. This success is not an anomaly.
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TikTok has better organic reach and content longevity than its competitors, making it an attractive place for business.
Earlier this year, TikTok invested $50 million into their Creative Learning Fund to attract content creators to post informative content.
In part, these funds are intended to increase the average age of users and encourage universal participation on the platform. Especially from those who value substance over killer dance moves.
TikTok is a network with high earning potential for companies and individuals. If you want to get paid for your social media efforts, here are seven Ways to Make Money from TikTok
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Creator’s Fund
Aside from the Creative Learning Initiative, TikTok has a $200 million fund to compensate US-based creators. To be eligible, you must be 18 years old, have 10,000+ followers, and have received a minimum of 10,000 views on your video in the last 30 days.
Once accepted, TikTok pays creators based on the number of views they get. TikTok pays on a CPM basis, spending an average of $0.02-$. 04 per 1000 video views.
On the other hand, the average YouTube CPM is between $6-$8 per 1,000 views overseas. Most creators won’t make a full-time living at this rate, but it’s a nice bonus considering other platforms don’t pay at all.
Content creator market
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Traditionally, influencer marketing and connection has been done through third-party sites. Creators Market is a unique concept and is not seen in any of TikTok’s competitors. It is TikTok’s official platform for collaboration and brand sponsorship and in-app hosting.
To join, a user must be 18 years old, have 100,000+ followers, have posted at least three videos in the last 28 days, and have received more than 100K video likes in the last 28 days.
Once accepted, brands will immediately reach out to the content creators they want to work with. Rates for a single sponsored video can range from a few hundred to tens of thousands of dollars depending on the reach of the creator.
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Direct link
Even if you don’t have enough followers to qualify for TikTok’s paid program, you can still generate traffic and sales by using the “link in bio” feature.
You need 1,000 followers to get access to this feature. Note, if you activate a pro-business account, you will immediately gain access to this feature, but lose the ability to use copyrighted music in your videos.
TikTok users have a high click-through rate, so use link spaces accordingly. If you want ad revenue, link to an ad-generating site.
So if you want to sell products, link to your sales page. If you want new clients and consultations, link to your order page.
Present
Accounts with 1,000 followers or more have the ability to go live. At that time, viewers can send virtual gifts to their accounts.
Each gift has a different value and the user has to pay money to buy the gift before sending it. At the end of the live session, the prizes received by the account are calculated and collected.
TikTok takes 50% of the revenue of this giveaway. When the $100 threshold is met, money can be withdrawn with a withdrawal limit of $1,000 per day.
Accounts with millions of followers go live multiple times a week and offer everything from giveaways to voicemails to get viewers to send high-ticket prizes. The most expensive prize is around $50 as final payment.
TikTok Ads
TikTok is still figuring out the ads and how to best integrate them into the platform. Currently, users see it while swiping.
Sporadic pop-ups between videos in their regular feed. TikTok has a program that aims to help businesses impacted by the pandemic.
And offer $300 worth of ad credits to use before December 31, 2022. Plus, they match any spending thereafter with one-to-one credits of up to $2,000.
If your business has used social media advertising in the past, it’s a good idea to take advantage of incentives and see if TikTok ads generate higher profits.
TikTok influencer platform
While many traditional influencer platforms are growing to include TikTok within their reach, there are also new platforms emerging that cater specifically to the TikTok crowd.
For example, QuikTok is a platform that promotes brands and music. Content creators set their own rates for campaigns. PlaylistPush is another option that caters to music specifically and pays for the use of new songs in creator videos.
It is not clear whether the platform was sanctioned by TikTok because TikTok may consider that inorganic music growth violates their terms and conditions and wants to prevent brands from doing business outside of the specified market.
shopping platform
Want to sell an item you’ve flaunted in your feed or even an item in someone else’s feed? A platform called Vop offers “TokShop,” a buyable TikTok feed for e-commerce store customers.
Currently only integrated with Shopify but there are plans to expand to other sites in the near future. There are also rumors of an in-app swipe feature allowing users to shop their feed without ever leaving the platform. It is still in beta testing stage.
The final word
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