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How to Create Ads on Tiktok
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Types of Tiktok Ads To Create Ads
If your product audience matches TikTok, the next step to take is to gather an understanding of the options that TikTok advertising provides.
TikTok provides advertisers with four different types of ads: brand takeovers, native video ads, hashtag challenges, and branded lenses.
Brand takeover
Brand Takeover Ads can appear as still images, GIFs or videos, all of which can be linked to the brand’s landing page or hashtag challenge within the app.
Brand Takeovers are category-exclusive, so only one brand can appear per day in the slot. These ads are what users will see in their feed, before user-generated content appears.
Currently, measuring the success of Brand Takeover ads can be done by measuring TikTok’s unique clicks, impressions and reach.
Native Video ads
In-feed Native Video Ads on TikTok are video ads that must be between 9 and 15 seconds long. With so little time to make a statement, investing in video editing software is likely more than necessary to deliver quality content to your audience.
Native Video Ads appear sandwiched between the user’s videos in the TikTok feed and can be scrolled through or skipped. This ad supports multiple calls to action such as clicks and app downloads. The Native Video ad metrics that TikTok can measure include impressions, clicks, video views, and video engagements.
Hashtag hallenges
While clicks and views are interactions in and of themselves, your business may want to engage further with your audience, and sponsored Hashtag Challenges may be your key.
Hashtags shouldn’t be new to your social media marketing strategy as they are a great way to attract new followers and you can even run giveaways like Instagram hashtag contests with them.
TikTok is almost completely thriving in challenges, where users create and recreate trends through music, acting, and tricks. With Hashtag Challenge ads, your brand can create a unique banner on the TikTok Discover page to direct users to specific challenges created by your team. Instructions for the challenge and video of the created challenge will be displayed on this page.
Brands can measure the success of their Hashtag Challenge by banner views and clicks, number of user-generated videos, number of users using your brand’s music, and more.
Branded lenses
When TikTok users create videos, there are many filters available to them. Similar to Snapchat-branded lenses, TikTok’s Branded Lenses ad options allow advertisers to design filters that promote their brand or product.
These lenses can serve up to 10 days at a time, and encourage users to create content with your brand at the forefront.
Tips for Making Tiktok Ads
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