10 Tips for Successful Online Selling for Beginners – Nowadays, almost all of the routines and lives of citizens have shifted to the digital world, including in the business or business field. Many business actors, especially small and medium enterprises (SMEs) have switched to selling online on several platforms or e-commerce.
Selling online seems easy, even though selling online has certain challenges. For those of you who are just starting to sell online, you should first read the following tips:
When you start selling online, you must be aware that there is an additional ‘weapon’ to increase your online shop transactions, namely technology. Knowledge of technology such as search engine optimization (SEO) must be mastered. By mastering SEO or the right keywords, the products you sell can appear more often in search engines.
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Choose the Right Platform or e-Commerce
Platforms/e-commerce are media or ‘stores’ where you sell. Each e-commerce has its own characteristics. You should first study the advantages and disadvantages of each e-commerce before you decide where to sell.
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Give the Best Service to Customers
When selling online, make sure you provide the best service to customers. Also provide clear information regarding the products you sell, so that customers are more helpful during the buying process. With good service and information, they are likely to give good testimonials to your shop.
Selling online is not only a matter of good and quality products, but also requires a smart strategy. One of them is by creating some content about your product. You can create articles on blogs, create websites, to YouTube videos about reviews of your products.
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Make Something Unique
In the digital market there are many similar products to be found. For example, if you sell masks, there will be many competitors who also sell the same product. Therefore, create something unique and different from the product you are selling. For example, masks with unique designs, easy to wear and antibacterial.
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Pay Attention to Site Security
In selling online, the security aspect is very important. Be it security in payments or security of customer data. With a secure site, customers will feel comfortable and trust when shopping at your online store.
Another business strategy is to provide promos to customers. It is undeniable, customers really like the promo. Promos are also able to increase sales transactions. However, before giving a promo, make sure it is in accordance with the right calculations and will not make you lose.
Business evaluation is also very important to do. By evaluating your business, you can find out what you are missing and what you are doing right. You can also add new strategies if you have unsatisfactory evaluation results.
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Try Selling Products That Are Much Needed
Selling products that are needed by the community can also increase the opportunity to get bigger transactions and cash. For example, during a pandemic, many people start buying products related to hobbies so they don’t get bored at home such as bicycles, plants, betta fish, and so on.
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Take advantage of e-Commerce Features
There are many features in e-commerce that you can find to help your business. In Tokopedia, for example, there is a Proudly Made in Indonesia feature. In this feature, people can immediately find local products from various categories. Starting from fashion, beauty, food and beverage, household and much more.
There is also a Tokopedia Play feature. Through this video streaming channel, sellers at Tokopedia, which are almost 100% MSMEs, can carry out interactive and entertaining promotions. Buyers can watch and get a variety of attractive offers that can make shopping more efficient.
Source: detik.com
